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Largest Restaurant Chain in the Philippines
According to the disclosure of Jollibee Foods Corporation (JFC) to the Philippine Stock Exchange website dated May 16, 2012, JFC claimed that they are the "biggest fast food company in the Philippines" and they "operate the Philippines' largest restaurant network". Just to make sure that you're not confused, JFC is different from Jollibee restaurant. JFC is the company that operates Jollibee restaurants and other top restaurant brands in the Philippines.|
A typical Jollibee restaurant (photo: WN/Sweet Radoc)
Among JFC's top brands (Greenwich, Red Ribbon, Mang Inasal, etc.), Jollibee got the highest total number of branches. As of March 31, 2012, JFC has a total of 831 Jollibee stores worldwide:
This made Jollibee as the largest restaurant chain the Philippines in terms of number of branches/stores.
Jollibee is more competitive than other restaurants in the Philippines such as McDonald's, Wendy's, KFC, and many others. JFC stated in their disclosure that, "The Company's competitive edge include strict adherence to its policy of maintaining high standards in food quality, reasonable prices, excellent service and cleanliness in its stores."
The Jollibee brand continued its dominance through JFC's marketing efforts. It launched the "I Am Young, I Am Pinoy, I Yum" Pinoy Pride campaign for the Yumburger, and "Walang Kapalit ang Saya at Sarap" campaign for the Chicken joy. The brand's educational children's show, Jollitown, continued to be successful. It maintained its number one slot among weekend kids TV programs in its new home station, ABS-CBN.
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