World’s Biggest Network Marketing Company (MLM) - AVON
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World’s Biggest Network Marketing Company (MLM) - AVON

Published on: 19-February-2012

Among the list of top network marketing companies (MLM) in the world, AVON Products, Inc. is the biggest. Although the grandfather of all multi-level marketing companies is Amway, AVON takes the first position of the leading MLM companies in the world.


Biggest Network Marketing Company in the World


How AVON started the Network Marketing (MLM) strategy

AVON is known to be the biggest direct selling company for many years. Before the network marketing (MLM) was introduced in AVON, sales representatives earned only from direct sales and direct referrals.
In 2005, AVON planned to focus in "recruiting” as part of their large restructuring program to increase sales and cut expenses. In the same year, AVON reported to the Securities and Exchange Commission and announced plans for expanding their Sales Leadership program and improving the attractiveness of their Representatives’ earnings opportunity. The Sales Leadership program was described as "multi-level compensation program”. This gave way to AVON Sales Representatives to earn more money from commissions earned by their recruits and from their own Avon products sales. This was how AVON started to focus in network marketing (MLM) strategy.

Growth of AVON as the Biggest Network Marketing (MLM) Company

In 2011, AVON generated US$ 11.30 billion gross revenue (almost 20% greater than Amway) and US$ 517.80 million profit. It ranked no. 1 in the list of world’s top network marketing companies with highest revenue/income. AVON’s competitor, Amway ranked the second. You can see below the gross sales revenue comparison table of the two companies in the last 5 years.

Year
AVON Gross Sales Revenue
AMWAY Gross Sales Revenue
2011
US$ 11.30 billion
US$ 9.2 billion
2010
US$ 10.85 billion
US$ 9.2 billion
2009
US$ 10.20 billion
US$ 8.4 billion
2008
US$ 10.50 billion
US$ 8.2 billion
2007
US$ 9.93 billion
US$ 7.1 billion
Data and figures in the table are collected from annual financial reports of AVON and AMWAY.



AVON as the World’s Biggest Network Marketing Company (MLM) Today

Andrea Jung is currently the Chief Executive Officer (CEO) of Avon. She’s known as the longest tenured female CEO among Fortune 500 companies. In December 2011, plans have been announced including the appointment of a new CEO.

At present, AVON supports 6.5 million active AVON independent sales representatives in over 140 countries. It’s the leading global beauty company.

AVON received numerous acknowledgements and awards such as:
  • Best Global Brands (ranked #65 in 2011) from 2001 to 2011 by the Interbrand and Businessweek
  • Among the 100 Most Innovative Companies (ranked #47 in 2011) in 2011 by Forbes Magazine
  • Among the 100 Best Corporate Citizens (ranked #16 in 2011) in years 2005, 2007, 2008 to 2011 by the CRO Magazine
  • America’s Most Admired Companies in 2006 to 2007 by Fortune Magazine
  • Top Companies for Female Executives in 2004, 2005, 2009, and 2010 by the National Association of Female Executives (NAFE)
  • Top 100 Best Employers in China in 2008 by World Executive Weekly Magazine
  • etc.,
Future of AVON in the Network Marketing (MLM) industry

The future of AVON in the network marketing (MLM) industry is a mixture of excitement and fear. In February 2011, it planned to restructure its global operations with the help of McKinsey & Co.. It planned to cut costs in Avon’s North American unit.

It also planned to conduct in-depth operational and financial review by looking closely at its market, management roles and capital allocation. There’s an excitement of getting to know the positive results of restructuring program.

On the other hand, there’s also fear of getting to know the declining profits of Avon. It is currently facing financial difficulties – around two years of declining profit.

Can Avon successfully turn around the declining profits? Can its current restructuring program bring it to a new beginning of a brighter and more profitable network marketing leader?


Written by: khen | Category: Business | Tags: Network, avon, World’s, (MLM), marketing, Biggest, business, Company
Views: 7882 | Comments: 9 | Rating: 2.0/1


Do you have something to say? Tell us in the comment below.

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Total comments: 8
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8 Prem • 6:50 PM, 24-September-2012
HEllo sir,,,I want know about AVON ,,and want 2 join
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7 timotizzle • 4:18 PM, 26-July-2012
For those who are looking to join a MLM company you can visit http://sulit.com.ph/4830377

Text 09085429050 for more details. Thanks
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6 bhanu prakash maurya • 1:22 AM, 28-June-2012
i want and join avon mlm
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5 russian women • 7:33 PM, 11-June-2012
I got better idea to get rich! almost the same as avon but much better. free cars from company. you can get porche too or mers it depends from you
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4 hemendra kumar • 6:04 PM, 09-June-2012
hw can be join Avon .i want to be make my self richest .
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3 om prakash tiwari • 3:46 AM, 08-June-2012
i want join avon
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2 om prakash tiwari • 3:45 AM, 08-June-2012
i want to join with AVON mlm company
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1 mamun • 1:35 AM, 20-May-2012
MLM marketing is the another way in marketing. MarketingNet

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